TYPE
PRODUCT
ATTRACTION RATE
READERSHIP
INFLUENCE
DURABILITY
USEFUL LIFE
AVG. $
PER SQ. FT.
ENERGY
CONSUMPTION
OVERALL
RATING
% Range
Visibility
NON-ILLUMINATED
  
BANNERS
2-5 %
LOW
MODERATE
DISPOSABLE
6-9 MOS.
8-10
NONE
POOR
A-FRAME
1-3 %
LOW
MODERATE
12-24 MOS.
18-25
NONE
POOR
ILLUMINATED
  
ARROW V-3 SIGN
3-7 %
POOR
MODERATE
18-30 MOS.
30-45
MODERATE
POOR
FLAT FACE ACRYLIC
10-15 %
MODERATE
MODERATE
3-6 YEARS
75-100
LOW
POOR
FORMED LEXAN
25-35 %
GOOD
COMPETITIVE
5-10 YEARS
85-135
LOW
GOOD
3D CHANGEABLE
 
COMMANDER BOARD
UP TO 90 %
HIGH
DOMINANT
25-40 YEARS
60-85
NONE
HIGH
MONOCHROME
  
BULB
40-60 %
GOOD
COMPETITIVE
5-10 YEARS
250-350
HIGH
GOOD
LED
50-70 %
GOOD
COMPETITIVE
10-15 YEARS
400-500
MODERATE
GOOD
RGB FULL-COLOR
 
BULB
70-80 %
HIGH
DOMINANT
5-10 YEARS
450-600
HIGH
HIGH
LED
80-90 %
HIGH
DOMINANT
10-15 YEARS
800-1000
MODERATE
HIGH
2001 AMERICAN SIGN ASSOCIATE SURVEY
NATIONAL PRODUCT COMPARISON
1) ASA (COMPREHENSIVE SURVEY OF 101 CHANGEABLE TYPE SIGNS)    2) SBA -REPORT 161  3) MULTI-MEDIA   4) DAKTRONICS.INC.  
 5) COMMANDER BOARD USA   6) DUNN & BRADSTREET   7) ALL-STAR SIGNS   8) GLOBAL SIGN COMPANY   9) ACME PORTABLE SIGNS
10) CUSTOM SIGN PRODUCTS   11) INTERNATIONAL SIGN ASSOCIATION   12) SIGNS OF THE TIMES MAGAZINE
13) SIGN BUSINESS MAGAZINE   14) CLAUS & CLAUS 1989 - INSTITUTE OF SIGN RESEARCH
2001 AMERICAN SIGN ASSOCIATE SURVEY